Larry T. Brakefield: An Industry Veteran Driving Success in the Restaurant Sector

Regional Director of Operations

Larry T. Brakefield has been a pivotal figure in the restaurant industry for over 20 years, occupying leadership roles that have consistently contributed to his companies' financial and operational success. With deep expertise in the hospitality and service sectors, he has proven himself a vital asset, bringing measurable improvements to every organization he has been a part of. His commitment to excellence is evident in his impressive track record of opening over 30 new restaurant locations for leading national brands. His reputation as an accomplished public speaker, skilled coach, and highly effective communicator has made him a widely respected leader in his field.

A Strong Start: Rising Through the Ranks in the Restaurant Industry

Larry launched his career after graduating from Buffalo State University in 1994 with a Bachelor's degree in Economics, promptly entering the restaurant industry and rapidly advancing. He joined Pizzeria Uno Chicago Bar and Grill, where he served as Regional Director of Operations. In this role, he managed the day-to-day functions of a $40 million region in a competitive casual dining setting, overseeing a team of 60 managers and bearing responsibility for critical financial metrics. He managed the operational accountability of three franchise groups across New York and Massachusetts, refining his leadership skills in a dynamic environment. During this period, he also pursued his MBA from Niagara University, enriching his strategic approach to business.

Expanding Influence at Hard Rock International 

In 2005, Brakefield joined Hard Rock International, taking on the role of Director of Operations for the Northeastern United States and Canada. This role gave him responsibility for a $50 million market, encompassing much more than food and beverage services. He directed live music venues, merchandise apparel lines, and significant group revenue streams. This position also allowed him to manage extensive marketing funds and P&L accountability, shaping both the short- and long-term business strategies for his regions. His ability to implement comprehensive budgets and collaborate on strategic objectives solidified his status as an influential business leader, positioning him as a significant contributor to Hard Rock's sustained growth and brand strength.

Leadership Excellence at TGI Fridays 

Moving to TGI Fridays, Larry T. Brakefield served as Senior Director of Operations, overseeing daily restaurant operations in several Northeast markets, including Boston, New York, Rhode Island, New Jersey, and Philadelphia. His responsibilities extended across multiple locations that represented some of the brand's most profitable establishments, each averaging over $3 million in unit volume. Overseeing five multi-unit Directors of Operations and $130 million in revenue, he successfully led fiscal and strategic initiatives that drove organizational performance. His work in this capacity was pivotal to defining brand strategy, implementing Project RISE, and refining the service model to achieve growth. His outstanding performance earned him the Senior Director of the Year award, reflecting his commitment to excellence and high-impact leadership.

Taking the Helm at Applebee's 

Before his current position, Larry served as Brand President at Apple Investor Group (ING), overseeing franchise operations for Applebee's. Here, he managed 68 locations with a combined revenue of $150 million, achieving the highest EBITDA profit margin among franchises. His responsibilities included guiding the brand's direction through effective marketing strategies, operational execution, and growth initiatives. He led an executive team of eight, created robust operational systems, and managed training, budgeting, and human resources. His role also involved close collaboration with the parent company on franchise standards, remodels, and adherence to brand guidelines, ensuring consistent quality and service across all locations.

A Personal Connection to Charity and Community 

Charity holds a special place in Brakefield's heart, especially his work with Sunshine Restaurant Partners (IHOP) and their contributions to the Children's Miracle Network. This collaboration has raised millions to support essential treatments and research for children's hospitals, helping fund equipment and services that support families in need. The positive impact this has had on local hospitals reflects his dedication to making a meaningful difference beyond his professional pursuits.

Life in Florida: Balancing Work and Recreation

Now residing in St. Pete Beach, Florida, Larry T. Brakefield enjoys a fulfilling personal life with his wife and four adult children. Outside of his professional commitments, he finds relaxation in golf, boating, and beach outings, often accompanied by family. Golf has become a cherished hobby, offering him both tranquility and a sense of challenge. Whether on the green or the water, he values the opportunity to unwind and savor the quiet moments away from the office. His impressive career and dedication to both industry and community underscore a legacy of impactful leadership and personal fulfillment.